April 18, 2017 by John Kincaid Articles 0

Post Processing

Post Processing

What is Post-Processing?

Post-processing is the art of modifying an image taken straight from your camera and adjusting any number of elements to alter its appearance. These adjustments can range anywhere from simply changing the exposure because your image is too light/dark or they can be as extensive as removing/adding objects from the image; there are times when you simply need to remove a sign, person, car,….etc. to make a “good” shot truly great.

Kincaid Galleries uses the following steps/procedures when post-processing all print photographs:

Your memory and mood

Customers of Kincaid Galleries are emotionally attached to the print they selected in some way. Ultimately you need to love the print and the connection you have to it as well as find something that fits within your decorating style/taste.

The average person does NOT have a photographic memory and as time passes you remember the details of your surroundings differently. If a group of both sad and happy people were given a list of negative and positive words, it’s been proven that the sad people will tend to remember the more negative words while their happier counterparts usually remember the positive ones; when considering photography, a person that is generally “happy” is more likely to recall the green grass or the blue sky versus objects/memories that elicit a more negative reaction.

Your vision

The majority of our prints are landscape scenes from some of the most amazing destinations in the world. It’s in our best interest to represent those locations to the best of our ability. To do this successfully we need to:

  • Plan shoot locations carefully – Taking a photo in a location that 99% of visitors to a destination can’t get to or even worse, don’t understand is even part of the location sets us back drastically. Shots need to be familiar but in a completely different perspective. We don’t make our living taking shots you can grab with your iPhone. We need to take something you’re familiar with and turn it into artwork.
  • Do you see what I see? – The short answer…no.  Research shows that colors are differentiated by how our brains react individually to different wavelengths of light. Other factors, such as mood, feelings and even memories can affect our perception of colors.
  • Understand your audience and how they are “seeing” their surroundings. In addition to studying the top paths, prime views, and lounging areas at a shoot location, Kincaid Galleries reviews the latest technology in sunglasses. Yes, that’s right….sunglasses.

While post-processing an image it’s important to realize that not only do people see the world differently than others, wearing sunglasses (like many do in exotic locations) can considerably alter the person’s perception and memory of that location. Polarized sunglasses, for example, are designed to to block certain types of intense reflected light which reduces glare. The resulting views are much sharper and detailed than someone standing next to you that isn’t wearing special lenses. Additionally, there are colored lenses that can dramatically alter the saturation you perceive; skies become more blue, grass turns greener,…etc.


Shoot and process for the human emotion, not just the imagery. As the photographer, you need to truly experience the mood and culture of each location: the better your ability to understand that emotional connection with your surroundings, the more successful you will be in re-creating scenes that are not only beautiful, but unforgettable.

John Kincaid


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